We’re not here to oversell. Here are the real questions.
1
How is this different from other agencies?
We don’t sell taste. We sell systems. That means when you leave us, you’re not left without a designer you’re left with something your team can actually use.
2
Do you work with startups or only established brands?
Both. But we’re selective. We work with companies that are serious about building systems, not just getting a pretty logo.
3
How long does a project take?
Depends on the project. Strategy phase is usually 2-3 weeks. Full brand systems, 4-6 weeks. We don’t rush, we don’t delay..
4
What if I don’t like the work?
We iterate. But if we can’t align on direction after 2 rounds, we’ll be honest and part ways. Bad fits happen.
5
Can you work with our existing designer/developer?
Yes. We prefer it. Systems work better when your team is involved from day one.
6
How much does this cost?
Depends. Strategy starts at X, systems at Y. But we base pricing on scope and complexity, not arbitrary rates. We’ll be clear upfront or we don’t work together.
7
What if we want to use AI tools ourselves?
Great. We’ll teach you. That’s literally the point.
8
After you hand over the brand system, what happens if we need changes?
It’s your system now. You own it. If you need help, we’re available for support work. But we won’t be in the room making decisions for you that’s the whole point.
9
How much of the process is actually AI vs. human?
AI does what it’s good at: iteration, exploration, speed. Humans do what matters: strategy, judgment, knowing why something works. We don’t hide what’s AI and what’s human. You’ll know exactly what you’re paying for.
10
What if we’re mid-rebrand with another agency?
We can work alongside them or take over depending on the situation. But if the foundation (strategy) isn’t right, a new design won’t fix it. We’ll tell you if we think you need to step back and start over.